Primness is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.
Each collection is non-structured and contemporary, creating luxury staples for everyday.
Primness released its first collection for Summer 2013
Everything is designed with the Australian lifestyle in mind and a love of craftsmanship. It is manufactured locally in Melbourne, Australia
The Pop is a Relaxed midi dress featuring a draped A – line hem shape. Fitted sleeves with natural stretch. Asymmetrical seam across the bottom of the dress. Round neckline with twin needle hem and sleeve cuff. Can be worn both casual or dressy.
Length of Garment: 115cm
Model wears a size 1
80gsm cotton jersey